Internal PR: The Inside Story of successful companies

Some of the largest PR organization has to tell stories themselves are well known to everyone except its employees. How can that be?

An organization can become so focused on getting their message "out there" who are one of two errors: the management takes everyone working for the company already knows what is happening, or simply can not devote time and energy to keep their people in the loop. It 'a common pitfall faced by for-profit and non-profit organizations, large and small. Left unattended, can lead to low morale, turnover has increased, and an image problem for the organization.

Never underestimate the value of do-it-yourself PR - the idea that the leader of an organization can be a persuasive spokesman. Second only to the organization's president and CEO, in terms of credibility, are the employees. Because most people assume that all those who work for wages is in it for the money, someone who sings the praises of their employer's products, services or programs has a very persuasive to their audiences, be they friends, relatives, acquaintances or complete strangers. Let's face it, we like to be part of a team that recognizes the contributions of its inhabitants, produces or provides something of value, and supports community projects.

What motivates employees to speak positively on behalf of the employer? It 'simple - tell them what the company is doing, what their role is, why it is important, and solicit their comments and suggestions. Internal communication is an essential kind of PR.

Some suggestions are simple:

or conduct meetings monthly or quarterly in which all employees are given an update on the organization's goals and progress, may attend the meeting, and receive recognition for their contribution.

Ø Solicit suggestions for improvement at work, sponsoring competitions for the best ideas, and to publicize the results.

or Give employees a first look at new products or services and plans to promote them.

Ø Produce a monthly newsletter, employee and / or create an intranet site that discusses news and highlights initiatives of employees and community projects.

Select a cause or charity that is related to the company's mission, to provide employees an incentive to volunteer, and to publicize their efforts.

When employees are informed about what the organization is doing and recognized for their role in its success, will become some of your best spokesperson .......