Monday, August 20, 2012
Sequence Sample Follow Up Email
In this section we are going to go over some plans exact scenario you can use for creating sequences of follow-up after you send someone adheres to the newsletter or buy a product from you.
For example, here is an excellent follow-up sequence should be used after registration for the list or buy a product ...
Message 1 (Instant) - Send them a link to download the product, thank them for their purchase or registration and give them a way to contact you for help, support or questions. This may simply be saying "respond to this e-mail service" or a link to a support desk.
Post 2 (3 days after the first post) - Ask them if they were able to download the product goes well and let them know you are available for any questions you may have and let them know how to get in touch with you.
Message 3 - (10 days after the first post) - point to a great benefit / product features that have just received from you and tell them specifically how to enjoy that benefit. If it is an eBook, tell them the page number and where to read the information that can be used. If it is a physical product, describe how to do something specific that helps.
Message 4 - (20 days after the first post) - This message is intended to cover the most common questions that anyone might have about your product. If you do not 'have any questions or if the product is still new, you want to go through your product and think what a customer can ask for and record. Another option is to check the websites of competing products and see if they have a common set of questions listed that you can use to shape their own. On the other hand, if you have any questions that people have sent you regarding the product that you answered, simply collect the questions and answers and place them in a message.
This message is intended to resolve any blocks that may be that the customer regarding the use or consumption of the product that they have not had time to ask.
Message 5 - (30 days after the first post) - This message should contain a bonus. Now, whatever you're selling, be it a physical or digital product, I always recommend the bonus of being digital. Why? You can offer some information that enriches the use of their products and helps them get more out of it, while the distribution in a way that does not cost anything to the product or deliver. The best part is that getting this immediately. I also want to set up a sales page that shows that you are really selling the bonuses so you get the feeling of "pay to get something for free" and not just get something that someone purposely created to be a freebie.
Okay, this month long sequence of messages is what I like to call "feeding the client." In the first month you do not try to sell them something. We help them by making sure that they got their product, helping you consume or use, and also answer any questions or concerns they may have. We top it all off with a bonus which further increases the value they have received from your customer and makes them even happier .......
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thnx
ReplyDeleteYour approach is worth appreciating. This will increase the trust of the customer and make them much more satisfied. I think every seller should use this approach.
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