Article Marketing: long or short articles - which is better

Professionals in line know that article marketing is one of the most effective ways to promote a product / service. However, when the commercialization of products, which is rather long articles or short?

Most experts say that the articles should be between 400-600 words, give or take 50 on both sides. However, in general, I agree. Why? For the following three reasons:

NOTE: There are times when shorter pieces - for example, Tip of the Day, just an FYI, an editorial / opinion piece, are justified.

1. Not Enough Detail: Many articles are written to sell something. Thus, a company can pay someone to write a general article about their topic to drive traffic to their site. This is fine, but as a reader, as they search for information, they usually want information that go beyond what a general article give up.

It 's frustrating to get only the tip of the iceberg - namely, that information may already know - and do not get the meat of a subject.

This is a big turn-off for me. And when I visit a site, if it is filled with a lot of what I considered these "common sense pieces" no information "meat", I conclude that the site owner is more interested in selling a product / service you educate me on a particular subject.

Education leads to knowledge that leads to confidence, which then leads to sales. If more online sellers would realize this, they would have done better.

2. No Experience: Many articles are clearly written (or commissioned) by those with little or no experience on / in / with the subject written. Most of the information found in most of the articles can be found on Google and through official sources.

I do not know about most of the surfers, but when I try information, I want that personal experience - as you did, what worked for you, what did not work - and why? This is the real advantage of the Internet. It allows a real exchange of information at first hand.

When you used a product, built a business, has found an effective technique - and can back up with a personal history (for example, this is what happened when I did "x"), gives validity sooooo much more than flows away what can easily be found through official sources.

Again, this leads to knowledge, which leads to trust, which then leads to sales. Why? Why do people feel that they know what the hell is he talking about.

INSIGHT: I especially like stories of personal detail that did not work so well? Why? Two reasons: a) save me from making the same mistake, and 2) allows me to brainstorm on how to do better. It also lends an air of truth (and therefore validity) to any sales pitch that you're doing.

This leads to my last point - failure.

3. Do not Tell Me What To Do, Tell Me What NOT to do. "How To" Many articles begin with E, this is fine most of the time. But also take time (for example, expand the number of words) to tell me what NOT to do.

To digress a moment, I do not know how / when we become a nation of people who are afraid to admit failure, but that is almost the first lesson of success. It takes failure to success.

I have failed in so many things (especially businesses) that I just have to laugh when I look over the list (yes, I keep one). But you know what, I do not know half of what I know now if I had failed many times.

When you acquire knowledge on failure - you deserve it - which is like money in the bank. You can go ahead with confidence, because you know one thing for sure, does not work.

Why "Failure" increases sales

When a writer and drones on this, that and the other, I'm looking for the grain of truth to the human element of failure. Admitting to failure does three things:

a) He tells me that you are passionate about your product / service: When you're persistent enough to keep trying something after failing at it - or are simply insane, or passion. This passion will always be translated the end user - you just have to trust me on this.

b) He tells me that you're human: Partial connection with a client is making them feel like you understand their situation.

If you excel in everything you try - well, I just can not relate to such a person. If I can not relate to you, you're going to have a tougher time selling to me. This does not mean it is impossible, it only means that will have to work much harder.

c) He tells me that you care: If you can not - and put it out there for the world to analyze - tells me you care enough about me, the consumer, I want to avoid the same mistakes. And you know what, you like this, I trust that this and buy from you for that.

Sincerity can be detected, and if you have pages and pages of material, of course, in a box on your site, re-evaluate why they are really in business.

Remember, article marketing is not about providing information - it is providing useful information - and that usually requires more than 500 or 600 words .......