Advertising Effectiveness Trends, a small survey

In the daily management of my work, I'm talking about marketing strategies with business owners and marketing managers on a daily basis. If you can gain their trust, then it will be very frank with you, especially if you can help without trying to sell them something.

That this was the result of some startling admissions that I was not expecting. This got me thinking, can cost a lot, especially for small to medium sized businesses owner, to spend money on a good market research. So I asked what the results will look like after a few months if I were to register the marketing success stories of failure and after each visit.

I broke this down into their respective industries to give more meaning to the results, and also, if available, provide the reasons for these successes and failures. Now I have decided that three periods of months to make the collection of data, years of research in marketing becomes obsolete upon publication in the growing and changing monster that is the modern market. Always make sure that research is timely and relevant.

Even if some of you may want to see the raw data, a summary of my discovery is all I'm going to share in this article, I'm sorry! Please keep in mind that the number of the sample is in the hundreds, but certainly not thousands. The value of this research comes from the honesty of small and medium sized entrepreneurs, and the fact that they usually spent the time talking about these things in detail.

Here are some general trends that I found;

newspapers or radio and advertising return on investment continues to decline rapidly.

o The second most effective form of advertising is word of mouth referrals.

o The most effective form tended to be something unique, such as logos and advertising placement in unexpected places.

Advertising on the giveaways or product tends to have a duration of one week, ie a company logo on a pen free leads in general in the absence of new revenues a week after it has been given away.

advertising or discounts were not as effective in getting people through the door as something new advertising.

or increased customer loyalty with free giveaways, but not so much with discounts advertised.

Most business owners or were satisfied with the frequency of follow-up advertising sales reps, ie after an initial advertising campaign, the contact is not made until after a length of time is unacceptable.

To bring relevance to these results, we must take into account that this is a small city (122,000) and has a large support base in rural outlying areas. These trends show that the need to provide an innovative advertising service and well maintained is evident in this city. Perhaps this is the same elsewhere.

There were some other interesting facts, but these seven specimens had results more statistically valid. If in the future, some trends become more clear majority, then it will revise this article....