Auto sales is All About Avoiding demotivation

Are you a new car salesman or committed new car? Or maybe you sell cars and manage others who also sell cars. Whatever the role, the success in car sales is about avoiding demotivation.

Many times in every field of motor transport or high technology, there are people who want to help others achieve success. Their desire to motivate others is good, but the reality is that there are many obstacles that demotivate a sales force.

To be successful in selling cars begins with a strong inner conviction that they are a great success as a person. What this means is that they have endured the hardships of life and have made the goal for every race is currently running.

The motivation of sales is very interesting. What motivates one person may not motivate another. Therefore, it is difficult to apply the same actions at all inside the dealership. However, it is much easier to demotivate the sales force.

Demotivation begins when the dealer is unable to have a strategic plan. If a dealer wants to increase sales of cars, then the first step is to ensure that all actions or behavior are consistent. Inconsistency in behavior does not increase sales. To avoid this inconsistency requires written some values ​​and vision statement.

Changing the mission is another demotivating factor. One week the goal is to sell cars X, next week the goal is to sell X add ons. Hit a constantly moving target is difficult for even the best sales people.

When a simple declaration of intent is made, attention is then divided into the same single target more quickly, as the months. If the mission is to sell 1,500 units this year, then every month the dealership needs to sell 125 units provided historical records do not show any month in which sales were consistently high or low.

Policies and procedures are another way to demotivate the sales force, especially if they are not applied consistently. For example, at the car dealership everyone must go through special training and agreed to the sale process. A new sales person is hired who has a proven track record of selling 15 cars a month. This person does not follow the sales process, or participate in any sales training.

What happens is that the rest of the sales force sees this exception and their internal motivation has been drastically reduced. Even if they try not to let that bother them, it does. Exceptions always affect the performance of the organization. (Think for a moment the teacher's pet and how you felt.) This past conditioning influences current behaviors.

When the obstacles to demotivation are removed, each vendor can focus on what he or she must do - sell more cars or drive. Taking such action, not only to increase sales, but you will start to lay the foundations for a culture of high performance work .......