Customer at the center and the impact on the internal organization - An example Article Publishing

Article marketing is just like a real business, there are employees or independent professionals (authors), the system of publishing and publishers (along with the internal organization) and there are ... customers (readers). The objective is to obtain satisfied customers.

And there is always a problem. For example, Article-parts-problem. This problem is a normal activity. An organization should organize its activities between the internal and external efficiency requirements (client) requests.

An employee (the author)

Some authors write their articles in parts, for example - "How to color presentation (1)," is the first part, followed by "How to color presentation (2)," the second part. There may also be a third party. This is what I personally like about this sequel, which, when I think there is something more to tell about this topic, I just add another item in the same sequence. At any time.

The problem

The problem is that there may be an interval of time between the part one and part two. The article is by placing items in a sequential order. Like a normal library, the directory entry is sort articles by author and an alphabetical order, but (unlike a standard library) that is not visual for the reader, nor the various parts are interconnected.

The client (the reader)

It seems that the articles - as they are pure content - are mainly recovered through search engines. In which case it might be possible that a client has an article that strikes one in the middle of a series - for example, the reader is Article two (2) not knowing that there are many articles. In this case, the reader is in the middle of a story that must be continued, but do not know where to follow.

The solution

What you normally see in business is that employees are guided by the limitation of the system. In many cases there is a kind of information system and how each system, these are always limited in their capabilities, because these systems make it too expensive to solve all possible exceptions. The system is leading the organization in these (and many other) cases.
The author in this situation should learn to cut these pieces in autonomous parts, beginning with a singular purpose. Which requires training, but also requires that "broken" items are rejected by publishers. This will decrease the internal efficiency.

Alternatively, the system should be tailored to the needs of both the employee and the customer. In this case the system should look for a sequel and have a little button with the text - ". Read the previous" "continue reading the next part," or this is a more expensive solution.

To solve problems like these requires a balance between internal efficiency and external customer needs. Most times you will end somewhere in the middle.

Hans Bool ......