Six program Ad Guidelines

If you are new to advertising, or if you are using media or publications have not tried before, it is important to give your ads to outside specialists, rather than trying to create for yourself. These specialists may be the group's creative advertising agency, a freelance writer and designer or ad service of a newspaper, magazine, TV channel or radio station where you want to advertise. These people are experts in translating the information about a product or service, target market, USP (unique selling position) and advertising objectives on advertising that fits each medium and transmits a vivid image and marketing message. Furthermore, it is extremely useful to work with and learn from specialists for several years before considering advertising in-house.

If you work with specialists or create ads on their own, here are six guidelines to follow in developing a program of ad:

1. Do your homework. Start to fill in your file listing. Collect ads that you like, to give you ideas, as well as ads from competitors, so you can control what they are doing. Read books on advertising, including advertising of the best anthologies of the year, and HOW-TO for big advertisers.

2. "Sell the sizzle, not the steak". The old rule of selling products based on the benefits and excitement they provide has proven true time and time again. So focus on your U.S.P. - And on those intangibles that motivate human behavior and generate sales. This rule does not apply to the Yellow Pages advertising, which they sell steak, but it remains the essence of all other advertising you do.

3. Stick to your image and personality. Stay with the basics of who you are. Make sure that the personality and the projected images in your advertising ring true throughout.

4. Working as a team with your dealer or an advertising agency. The best advertising results from a synergy between the know-how and skills specialists advertise your ad. Explain carefully the product, market and objectives, and allow people to go from there to develop their ideas. Advertising is a give and take process, and both parties need to communicate and work together, without dictating, until the result looks okay.

5. Give each advertising medium you choose a fair test. Advertising rarely leads sales overnight. Create your ad in at least five times - or at least two months in weekly publications - to test the market properly. Often, consumers must learn to see your ad before they will act on it. Results take time.

6. Do not overlook your current customers. No one sells better than a satisfied customer. So, in your efforts to increase sales of new prospects, remember that you can build sales as well through referrals and repeat customer purchases of existing customers. Maintain a mailing list and, at the first opportunity, began production of business information, newsletters, catalogs or other goodwill and sales generating materials for customers who already have. Some of these elements lend themselves to a direct mail campaign, which is targeted at new prospects as well.

Conclusion

Persuasion is the missing puzzle piece that will crack the code to dramatically increase income, improve your relationships, and help you get what you want, whenever you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you have seen some success, but think about the times you could not have done. Was there ever a time when did not get your point across? Were you able to get someone to do something? You have reached your potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What are your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence and motivate others .......