Communication = Loyalty

Customer loyalty is among the most important objectives of any business, to achieve this is essential to know what they want, how they want and when they want, mantendiendo feedback with them. Jose Laguna, UNIT 4 consultant, recommends a way with which to obtain this communication, as necessary, to consumers: the call center or customer service centers.

Beyond knowledge of the market, continued close relationship with customers gives us the opportunity to give proper treatment, offering products tailored to each client (tailored to the needs of each client). Direct communication is presented as important. In this scenario the customer service centers opt for tools such as call center, so that could improve service quality and levels of information.

Communication with customers-both telephone and face to face, is an opportunity to meet their needs in real time. Using the analytical techniques applied to call centers, marketing departments can obtain important data of consumer behavior, even though consumer behavior is sometimes very difficult because of the multitude of variables. To overcome this complexity can be designed models of customer behavior, which serve to organize ideas for consumers in a logical manner, identifying relevant variables and to discover its fundamental characteristics.

Another communication system is to implement an information service for clients, querepresenta a good way to increase sales. In this method could be called "sending regular information to the customer" through business management programs. Consumers want to be permanently attend, but a recent study confirms that it does not pay regular visit or make calls outside the framework of concrete plans. From what I speak is to endeavor to maintain the delivery of relevant information. Keep this line means being customer in mind as a possible supplier.

If we look at conventional means of communication with the client see that they are relatively expensive. The email entered within our business plan of attack or save costs, so it is more sensible to send e-mails for information that do not appear in the cost of paper or printing or mailing. The only expense is for his editorial work, which is an important advantage over other information systems or waste it through the client.

Therefore, we can say that the two key aspects of a brand are the visibility and identity. In the first case, the reputation is directly proportional to the pressure (ie, the number of brand impact). In elsegundo, we define brand identity and image of the consumer through the style of the information that we transmit