Tuesday, July 10, 2012

Ps4 In Development. After The Storm Out The Sun


We know the complicated situation in which Sony is, quite literally, has a site associated with it hacked every other day. Sure, it's a very large company with an incredible amount of own and partner sites in different countries with different implementations, so you attack a company of this magnitude ultimately lead to simple (it is obviously people who know what makes , besides having a lot of people focused on hurting Sony).

Probably the biggest problem this year, Sony was the penetration and fall of PSN, which resulted in millions of dissatisfied users, loss of stock market value, loss of confidence towards the company, and above all, loss of millions and millions of dollars. This amount was unveiled several days ago when they announced losses of $ 3,200 million, and clarified that this amount, 171.17 million U $ S were due to the collapse of the PSN.

Another big problem I had was the earthquake in Japan, which affected not only the population (to whom we wish him well) but also to countless businesses, and how could it be otherwise, Sony was one of them. As part of the production lost (in addition to repair costs incurred).

But perhaps most surprising is that today the CFO (Chief Financial Officer) of Sony, in a conference call with shareholders, said he spent a lot of money in research and development (R & D) costs increased as much . Which means, basically, that is developing effectively and PS4 (that, or some other platform).



Although until now it was said that the PS3 still has a long way to go (still in the middle of the 10 year estimated life), it is entirely possible that Sony is already preparing for the PS4, companies working with such a high degree technology must have plans in preparation for several years in advance. Coupled with the fact that the Wii 2 (Project Café) is about to occur in a few weeks (at E3), and there's something going around on the Xbox 720 (although nothing confirmed yet), Sony obviously you should already have something prepared , and besides, it generates the word "Sony" is back on everyone's lips for his prowess, and not their mistakes. However, it is possible that the announcement, although completely expected and understandable, not "as real" as it should, but has served to keep investors happy, that after the last hard months should be quite worried.

Remember a few years ago, Sony takes a little more than its competitor (Microsoft) to get his console, which resulted in lost sales unthinkable (well, that and the crazy price that I had at the time, and today still days haha) that it would not be surprising that in this new generation will come forward.



Adriano

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