Crisis Management: post-A Press Conference

By: Oscar RossignoliEditor of www.image-empresarial.com

In a crisis management press conference does not end with the act itself. On the contrary, some tasks are necessary later.

First, it is necessary to summarize interventions to fax or mail urgently to those journalists who did not attend the press conference and that we request.

Also be sent to those that have a special interest for the company, and should also be disseminated to staff.

It is essential in crisis management monitor rigorous, first in the media and the next day in the papers, the impact of the news conference.

This is where a major role, monitoring the news. It has become a staple of public relations in crisis management since it serves as a parameter to measure and assess the impact it has published stories in the media selected for this purpose.

The news monitoring will allow us to measure the amount of media that published news about our press conference, if our key messages transmitted according to our press release and we can also identify how they have taken our position, either a favorable, neutral or negative in crisis management.

I recommend you send a personalized letter to each of the attendees of thanks for the invitation to attend the press conference and publications, putting their orders if they wanted to expand or inquire about the issues.

It is convenient in crisis management that this letter clarifies any term or confusing or inaccurate message is included in the coverage, letting him know you're available to discuss and clarify.

You should also thank those who attended and did not publish, encouraging them to visit if there is any doubt or question that is not made during the hearing.

Included in this communication the exact address of your office, your telephone and your cell phone, and do not forget to give them your email address. They feel nothing is hidden and that the press has access to first-hand source of information, this is very important.

Tips for crisis management:

1. Keep constantly updated list of all media, its directors, operators, journalists and opinion lines each of them to know who to turn to react at any time before calling a press conference, even ten clear what journalist will grant some scoop, if it were the case.

2. By exploiting a crisis situation, forms a rapid response team (spokespersons) to meet the press when it comes to our office to get our version of events, will be the holders in any press conference to be convened. Also formed a team of substitutes (if not present the rapid response team).

3. Rehearse, rehearse and rehearse before a press conference ongoing review your strategies for action and your manual regularly updated questions and answers prior to a hearing to introduce you to the media.

4. Conducts mock questions and answers frequently, thus identify failures and identify the right people to meet and respond to reporters.

5. Spokespeople should be trained regularly. Hire a specialist to instruct their spokesmen in a MEDIA TRAINING. Remember to include in trials of members of the managerial and operational response in crisis management.

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