Why do we need a website? PART II What A Website To reach Bill More than twice?

As we saw in Part I, a Web site today with the new paradigms of trade, sale, business in general, is the minimum that we must have. Now as We ended the first part, does that alone enough?. And the answer is obviously no.

I am making comparisons with other times, and sometimes sounds simplistic, but simple when you talk, it is easier to understand in a simple manner.

Before putting a business on the street and I had to know, first to the neighborhood, then a few blocks beyond the neighborhood, then the whole city, and if you could, go further. This cost time and especially money.

The first ads were not very expensive, some flyers, word of mouth from neighbors enough. Then I had to start with advertisements in the media, a journal of the neighborhood, a newspaper, a local radio program, a newspaper, etc.., But that he was leaving more money and not everyone was able to do so.

As noted earlier, this changed, and changed for the better if we are determined to use the current tools. Today you can reach more people and less money. You can get there if you wish, to a mass audience, or you can reach a target audience, ie only those who can be our customers.

According to studies by renowned companies such as D'Alessio / Irol, Pingdom, or comScore and Google Analytics itself also from June to December 2011, in Argentina alone, there are 12 million Internet users, which in date of publication of this article, by mid-2011, may have increased between 13,000,000 and 13,500,000 of people with internet access. These consultants generally agree that these users log on average between 3 and 5 days a week. This means that there are millions of potential customers who are waiting for us to go look.

In a forthcoming report, we will determine in particular the behavior of these Internet users, what do online? What percentage of them can be captured? What information do you want?. Once developed this will tell EXA Business what are the tools that can be used to achieve double the current turnover, and as we have seen, even quadruple! the inputs.